Helping the financial industry adopt social networking
Apps and Video in SM Strategy?
I came across this article on how one firm is incorporating apps and videos into their SM strategy. Any others doing this and if so, how are videos, and specifically apps, aligning with compliance policies? http://ning.it/u9QTMU
Tags: applications, compliance, videos
Views: 33
Replies to This Discussion
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Permalink Reply by Tim Walker on -
Interesting article, Candace -- thanks for sharing it.
Coming from a social-media background in another industry, I would highlight that CLS has apparently gotten strong alignment around a social media policy at the executive level. Whether that started with a handful of evangelical advisors, the corporate marketing office, or elsewhere, that kind of conceptual buy-in makes so many other challenges -- compliance, advisor adoption, budgets, etc. -- easier to work through.
So I would add another question to yours above:
- What's the overall attitude toward social media among the leadership in your organization?
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