Helping the financial industry adopt social networking
Tags: Management, Wealth
Permalink Reply by Susan Weiner, CFA on August 10, 2010 at 10:43am
Permalink Reply by Bert Vester on August 11, 2010 at 1:06am I think the easiest way to attack this question is to take a cue from FINRA RN 10-06. One of the underlying messages was simply that the media does not matter per se, all of the old rules apply. So, perhaps the problem is "merely" listing rules which apply to all electronic communications as a starting point.
* Books and records rules for BDs, RIAs and insurance agents / companies (using SEC Rules 17a(3-4) as a model for electronic retention - RIA electronic record retention rules are very similar.)
* Advertising and Public communications under the same jurisdictions
* Regulation SP (for privacy) and state privacy laws
* Reg FD (heavily influential to FINRA 10-06)
* Intellectual property laws from two perspectives: 1) protecting one's own IP; and 2) ensuring producers don't add copyrighted or otherwise protected material, such as music, to videos etc.
* Suitability rules where applicable
* Anti-Trust
* Supervisory systems: e.g. FINRA 3010, 3012, 3130(b); and SEC Reg 206(4)(7) for RIAs
* CAN-SPAM may apply for certain functionality (and the related opt-in / opt-out provisions)
* Disclosure rules such as those required by states like CA which require a license number for insurance advertising - with a special emphasis on clearly disclosing all jurisdictions in which the producers is licensed and / or registered, with reference to specific product lines where required.
* OSJ disclosure for branches
* Form BR for broker dealer branches where a Facebook page or similar page is established specifically for a branch. (Not entirely sure this applies yet, but I am keeping my eye on this one. Probably applies under specifici circumstances)
* US military advertising rules when marketing to members of the armed forces...
* Eventually E-SIGN may apply when someone tries to execute a contract via social media
I hope this helps.
S
Permalink Reply by David Rosen on August 11, 2010 at 1:09pm David,
I link to resources in my blog post, "FINRA/SEC compliance issues for bloggers."
Many of the links are to people who participate in this group, so I expect you'll receive many replies to this post.
Permalink Reply by David Rosen on August 11, 2010 at 1:10pm I think the easiest way to attack this question is to take a cue from FINRA RN 10-06. One of the underlying messages was simply that the media does not matter per se, all of the old rules apply. So, perhaps the problem is "merely" listing rules which apply to all electronic communications as a starting point.
* Books and records rules for BDs, RIAs and insurance agents / companies (using SEC Rules 17a(3-4) as a model for electronic retention - RIA electronic record retention rules are very similar.)
* Advertising and Public communications under the same jurisdictions
* Regulation SP (for privacy) and state privacy laws
* Reg FD (heavily influential to FINRA 10-06)
* Intellectual property laws from two perspectives: 1) protecting one's own IP; and 2) ensuring producers don't add copyrighted or otherwise protected material, such as music, to videos etc.
* Suitability rules where applicable
* Anti-Trust
* Supervisory systems: e.g. FINRA 3010, 3012, 3130(b); and SEC Reg 206(4)(7) for RIAs
* CAN-SPAM may apply for certain functionality (and the related opt-in / opt-out provisions)
* Disclosure rules such as those required by states like CA which require a license number for insurance advertising - with a special emphasis on clearly disclosing all jurisdictions in which the producers is licensed and / or registered, with reference to specific product lines where required.
* OSJ disclosure for branches
* Form BR for broker dealer branches where a Facebook page or similar page is established specifically for a branch. (Not entirely sure this applies yet, but I am keeping my eye on this one. Probably applies under specifici circumstances)
* US military advertising rules when marketing to members of the armed forces...
* Eventually E-SIGN may apply when someone tries to execute a contract via social media
I hope this helps.
S
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