SocialTurns

Helping the financial industry adopt social networking

Blane Warrene
  • Male
  • Canton, OH
  • United States
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Blane Warrene's Friends

  • Daniel Flannery
  • Rick O. Helbing, CFP, ChFC
  • Loic Jeanjean
  • Russ Thornton
  • Amy Sitnick
  • Michael Limbacher
  • Susan Weiner, CFA
  • Curtis A. Smith, CFP®
  • Pat Allen
  • Chad Bockius

Blane Warrene's Discussions

LinkedIn - following companies
3 Replies

 Has the ability to follow companies been an incentive to polish and/or create your own company record?I am also interested in feedback on how you have used, or have discovered, about the companies…Continue

Tags: Linkedin

Started this discussion. Last reply by Adam Verchinski Aug 17, 2010.

 

Blane Warrene's Page

Latest Activity

Blane Warrene posted a blog post

Look Back on Your 2010 Social Media Content

The value of archiving your social media footprint accomplishes multiple goals. One is most certainly of compliance value - but don't overlook the ability to analyze, trend and otherwise leverage this data. By viewing all of your social and web accounts in a single view - there is much to gather from an assessment (or look-back) on your efforts in 2010.Read more...See More
Nov 24, 2010
0 Comments
Blane Warrene replied to Loic Jeanjean's discussion Anybody using social media to share their e-mail marketing campaigns?
"We like the auto-share option of distributing certain of our email newsletters directly to our Facebook and Twitter account. We are exploring the Facebook 'Like' integration as well - available within MailChimp."
Oct 22, 2010
Blane Warrene replied to Chad Bockius's discussion 5 Ways to Make the Most of LinkedIn (have others??)
"Right on point on your tips - especially looking up to connect with individuals and to follow companies. An outstanding resource. Much like on Twitter - those 'small goods' add up."
Oct 22, 2010
Blane Warrene replied to InvestmentPal's discussion Why are you getting into social media?
"Matt is right on point - listening and monitoring (market intelligence) is as critical as the content creation and sharing of other's useful information on social media. The combination of all of the above is the driver and value behind social…"
Sep 28, 2010
Blane Warrene replied to Matthew Brock's discussion What to do about broker dealer who is slow in adopting rules
"While there is no sure fire medicine that will change the legal policies of a broker dealer, there are steps you can take, especially in regards to modern and emerging technology tools. From my experience as an executive within independent broker…"
Sep 18, 2010
Blane Warrene replied to Amy Sitnick's discussion Examples of B-to-B financial services firms using social media?
"Excellent question Eric - and we are speaking from our experience with our clients - who whether good or bad form - are not necessarily publicly sharing their specific strategies early in the game (at least out loud). However - as I noted in those…"
Sep 9, 2010
Blane Warrene replied to Michael W. Byrnes, Jr.'s discussion When it comes to social media (and all marketing) it pays to focus on a niche
"This is right on point. Especially in the are of partnerships. When a niche is identified that your business serves well with expertise and scalability, a few strong partners with mutual goals goes a long way for advocacy, building awareness and…"
Sep 8, 2010
Blane Warrene replied to Amy Sitnick's discussion Examples of B-to-B financial services firms using social media?
"We see this predominantly in the M & A segment of financial services. Examples would be broker dealers who structure institutional deals or help merge and/or sell advisory firms. Likewise - asset managers that cater to other institutional buyers…"
Aug 30, 2010
Blane Warrene replied to Susan Beatty's discussion Twitter widgets for company intranets
"If you are ever in doubt with a third party widget - if the site permits (which Twitter does) you can also run RSS feeds through a proxy server to bring Twitter content inside the firewall if you are blocking elements of the web destination."
Aug 26, 2010
Blane Warrene commented on Susan Weiner, CFA's blog post A top technique of financial advisors who blog successfully
"Susan we have found Feedburner and it's RSS and email subscriptions very valuable. They offer a nice layer of tools for the blog owner but also very simple interaction for the reader. I love the concept of driving previous text posts into…"
Aug 19, 2010
Blane Warrene replied to Trevor Heisler's discussion The efficiency of gathering news via social media has made investing easier and less challenging.
"This channel has certainly expanded what investors and advisors can get access to - however - one needs good filtering skills and an eye (and ear) for quality. Any new and mostly free communications medium brings with it a large volume of…"
Aug 19, 2010
Blane Warrene replied to Trevor Heisler's discussion Using LinkedIn as an investor relations tool
"Like you I do not see any public companies where the link from their web site for Investor Relations points to LinkedIn - but I would cite IBM and ING as examples of firms who have very completely configured their corporate profiles. The detail is…"
Aug 18, 2010
Blane Warrene replied to Stephanie Sammons's discussion Thoughts on "Likes" and "Retweets"?
"One goal would be to get distinction between simply "liking" a Fan page so as to follow it (like following a company on LinkedIn) and clicking "Like" on specific content (which we agree leans more toward an endorsement of a…"
Aug 18, 2010
Blane Warrene replied to Trevor Heisler's discussion Using LinkedIn as an investor relations tool
"The core value to LinkedIn (especially building a company profile) is the automatic tracking of the comings and goings of staff, promotions and activity. With the ability to link to blogs, presentations and video - it is even more compelling as one…"
Aug 18, 2010
Blane Warrene replied to Terry Golesworthy's discussion What is the ultimate value and effect of social media for insurers and other financial services
"The shift has occurred quite candidly while most folks considered "social" a fad or for leading edge adopters. A decade ago the brands we buy told "us" how to feel about their products. That has completely flipped to the buyer…"
Aug 18, 2010
Adam Verchinski replied to Blane Warrene's discussion LinkedIn - following companies
"Back in June, I wrote an article on the power of the "follow company" feature on LinkedIn. You can check it out here: http://everydaytenacity.com/announcements/linkedin-follow-company-feature-easily-track-investment-managers"
Aug 17, 2010

Blane Warrene's Blog

Look Back on Your 2010 Social Media Content

The value of archiving your social media footprint accomplishes multiple goals. One is most certainly of compliance value - but don't overlook the ability to analyze, trend and otherwise leverage this data. By viewing all of your social and web accounts in a single view - there is much to gather from an assessment (or look-back) on your efforts in 2010.

Posted on November 24, 2010 at 11:30am

Comment Wall (2 comments)

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At 9:41am on August 17, 2010, Michael Limbacher said…
Glad to hear you're keeping busy! It seems that more and more RIAs are adopting social media. How much interest have you seen from B/Ds?

Fi360 will be at FPA, but I will not be personally. I will be at T3. Hopefully, fi360 will have some new features to introduce at the show. We're working hard on a (late) fall release right now.
At 7:05am on August 10, 2010, Michael Limbacher said…
Hi Blane. How are things at Arkovi?
 
 
 

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