SocialTurns

Helping the financial industry adopt social networking

Brent Carnduff
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  • Hailey, ID
  • United States
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Brent Carnduff posted a blog post

Financial Advisors and High Net Worth Investors Meet on LinkedIn

As LinkedIn approaches 200 million users, there are over 180,000 financial advisors already using the network. Are taking advantage of the marketing/networking opportunities on LinkedIn?Financial Advisors Using LinkedInAccording to recent research (by LinkedIn, released by Socialware), 71% of advisors report using social media…See More
May 11
Brent Carnduff posted a blog post

2 Quick and Easy Tests of your Website's Search Engine Optimization

Search Engine Optimization (SEO) should be the foundation of any small business online marketing effort. Yet as I look around the web I am surprised to see that many, if not most, small business websites are not optimized for search.It’s not that they are “under optimized”, or “could use some tweaking”, but that they are not…See More
May 4
Brent Carnduff posted a blog post

Webinar: Getting Found on Google - An Introduction to Search Engine Optimization

Search Engine Optimization should be the foundation of your internet marketing efforts.  An optimized website will: appear higher in the organic (free) listings of the search engine results pages.appear more often and for more search terms on search engine results pages.deliver more highly qualified traffic to your website.help reduce the cost-per-click for paid advertising on the search engines.ensure that your website includes all of the pages and information that your visitors are searching…See More
Apr 20
Brent Carnduff posted a blog post

5 Financial Planning and Retirement Blogs to Follow

As an internet marketing consultant to financial advisors, I am a strong proponent of blogging as a marketing tool for financial services firms. Following are 5 of my favorite Financial Planning and Retirement Planning blogs.In addition to being great resources for professional planners, do-it-yourself planners, students and…See More
Apr 16
Brent Carnduff posted a blog post

Applying Keywords to a Web Page: 2ndPrice.com - An Inbound Marketing Case Study

2ndPrice is a small online retailer of Championship Productions’ Coaching DVDs. In an effort to demonstrate the impact of inbound marketing, we are blogging about our efforts to help 2ndPrice grow its market through…See More
Apr 4
Brent Carnduff posted a blog post

Marketing with Facebook's Timeline

If you’ve been putting off Facebook’s “Timeline” as something that you’ll address another day - that day has arrived. Tomorrow, March 30th, 2012, all Facebook business “Pages” will be automatically re-formatted into the new “Timeline” design.What does this mean for businesses marketing on Facebook?“Glad you asked”! I have put together a list of articles on using Facebook’s “Timeline” for business “Pages” and some of the strategies that you may want to use. Enjoy!…See More
Mar 29
Brent Carnduff posted a blog post

What is SEM?

SEM (Search Engine Marketing), also known as pay-per-click (ppc) advertising, is a form of internet marketing that relies primarily on payment for positioning on the search engine results page (rather than on organic results).It is usually set up as a pay-per-click model that results in the highest relative bid gaining the best…See More
Mar 8
Brent Carnduff posted a blog post
Mar 5
Brent Carnduff posted a blog post

BookEnd: Review of "Booked Solid" (Michael Port)

The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and SellingWelcome to “BookEnd” - a new Friday feature that we are going to be trying here on “the Insider”.As an avid reader and strong believer in the importance of being a life-long learner, it seemed that a regular “book review” article was a natural fit for our blog. Hopefully it will prove to be a helpful resource for readers as well.Although Booked Solid has been around…See More
Feb 17
Brent Carnduff posted a blog post

Is Your Website Stuck in the Google "White Pags"?

SEO can help you get found in the “Yellow Pages”Do you remember back in the day - before Google, Netscape, or the internet? When “search” meant thumbing through the phone book in hope of finding what you were looking for?If an existing or potential client was searching for your business by name it was easy - the businesses were all listed alphabetically in the White Pages.However, if a prospective customer was not searching for your specific business, but instead was looking for a service or…See More
Feb 16
Brent Carnduff posted a blog post

6 Steps to Marketing Online Without Using Social Media

Not using Social Media? It’s Not the End of the World! You can still benefit from Online Marketing!Haven’t joined the 845 Million other users on Facebook yet? Don’t worry - although it probably sometimes seems like you are the only one - you are not actually alone.I was presenting an overview of internet marketing to the Ventura County Financial Planner’s Association (FPA) recently. Turns out that many of them are not social media users yet either, or at least are very limited social media…See More
Feb 2
Brent Carnduff posted a status
""The Inbound Marketing Insider" is looking for "Guest" contributors. Contact us if you are interested! http://ning.it/yHEKLU"
Jan 23
Brent Carnduff posted a blog post

Facebook "Likes" and SEC Social Media

With 800 Million users, Facebook is a tempting marketing platform for any small business including those in the Financial Services Industry. However with the various options for interactions that are available on Facebook, compliance concerns become more difficult to sort out.One of the issues that creates concerns and…See More
Jan 23
Brent Carnduff posted a blog post

2 Marketing Strategies NOT Available to "Page" Administrators

One the aspects that I most enjoy about Inbound Marketing is that there is always something to learn. New tools are introduced every month (if not ever week), existing platforms are updated, and occasionally you discover, or re-discover, options that have been available to you all along. Although a little embarssing to…See More
Jan 17
Brent Carnduff posted blog posts
Jan 11
Brent Carnduff posted a blog post

6 Steps to Reaching Your 2012 Online Marketing Goals

I’m a fan of the New Year’s Eve tradition of making resolutions for change. Something about the clean slate - a chance to take stock of where you are, what you want to accomplish, and what you need to do to get there is very appealing to me. It is a great time for a little dreaming and some goal setting.In his book…See More
Jan 5

Profile Information

Title
Internet Marketing Consultant
Website
http://www.echelonbusinesssolutions.com
Contact Info
brent@echelonseo.com
800-564-9306

Brent Carnduff's Blog

Financial Advisors and High Net Worth Investors Meet on LinkedIn

As LinkedIn approaches 200 million users, there are over 180,000 financial advisors already using the network. Are taking advantage of the marketing/networking opportunities on LinkedIn?

Financial Advisors Using LinkedIn

According to recent research (by LinkedIn, released by Socialware), 71%…

Continue

Posted on May 11, 2012 at 11:00am

2 Quick and Easy Tests of your Website's Search Engine Optimization

Search Engine Optimization (SEO) should be the foundation of any small business online marketing effort. Yet as I look around the web I am surprised to see that many, if not most, small business websites are not optimized for search.

It’s not that they are “under optimized”, or “could use some tweaking”,…

Continue

Posted on May 4, 2012 at 12:21pm

Webinar: Getting Found on Google - An Introduction to Search Engine Optimization

Search Engine Optimization should be the foundation of your internet marketing efforts.  AnSEO optimized website will:

  •  appear higher in the organic (free) listings of the search engine results pages.
  • appear more often and for more search terms on search engine results pages.
  • deliver more highly qualified traffic to your website.
  • help reduce the cost-per-click for paid advertising on the search engines.
  • ensure that your…
Continue

Posted on April 20, 2012 at 1:13pm

5 Financial Planning and Retirement Blogs to Follow

As an internet marketing consultant to financial advisors, I am a strong proponent of blogging as a marketing tool for financial services firms. Following are 5 of my favorite Financial Planning and Retirement Planning blogs.

In addition to being great resources for professional planners, do-it-yourself…

Continue

Posted on April 16, 2012 at 10:35am

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