"We work with small advisory firms as well as larger broker/dealers and the request for social media integration in everyday business practice has come from the FAs 99% of the time.
Of course compliance & marketing departments need to get…"
Helping the financial industry adopt social networking
Tom Caraher's Discussions
Who is driving social media adoption in your company?
14 Replies
Considering the huge potential for business development and client outreach through social media, how is your company exploring social media oppotunity? What departments tend to "own" the issue?
Tags: distribution, marketing, compliance, Insurance
Started this discussion. Last reply by Loic Jeanjean Sep 30, 2010.
Tom Caraher's Page
Latest Activity
Loic Jeanjean replied to Tom Caraher's discussion Who is driving social media adoption in your company?
Adam Verchinski replied to Tom Caraher's discussion Who is driving social media adoption in your company?"Tom,
As a follow-up to your question about who is driving social media adoption inside companies, eMarketer recently cited a "Digital Brand Extensions" study where at the surveyed companies, 71% utilize the marketing department to create…"
Susan Weiner, CFA replied to Tom Caraher's discussion Who is driving social media adoption in your company?"Great topic!
At the smaller firms that I work with, it's the business owner or marketing consultant who's driving social media adoption."
Susan Scrupski replied to Tom Caraher's discussion Who is driving social media adoption in your company?"Here is some data we collected last year. Of course, many of our members are rolling out internal initiatives; therefore, it's understandable IT is driving the collaboration and social efforts. What's interesting, as this chart reveals, is…"
Nanette Grant replied to Tom Caraher's discussion Who is driving social media adoption in your company?"Education department is driving, planting seeds and leading by demonstrating. Our gen X & Y employees are catching wind of the activity and letting management know they're interested. Interest is definately peeked in some areas, other are…"
Tom Caraher replied to Tom Caraher's discussion Who is driving social media adoption in your company?"Adam, thanks for you're reply and I think the way you separated pushing and delivering is right on target. My personal thoughts of wining organizations are that marketing and sales are a partnership and should always be collaborating on the…"
Chris DuBois replied to Tom Caraher's discussion Who is driving social media adoption in your company?"Interactive marketing is leading the discussion at our company-- accountable for a recommendation and roadmap. Legal and Compliance are key partners and sales, public relations and HR are helping to explain the relevance and potential import to our…"
Neal Linkon replied to Tom Caraher's discussion Who is driving social media adoption in your company?"For us it's marketing and communications, but with compliance, legal, supervision and others partnering with us."
Comment Wall
- No comments yet!
© 2012 Created by Chad Bockius.
