“The only things certain in life are death and taxes” - Ben Franklin Let’s add one more thing to this quote…CHANGE. Change is inevitable, and speaking of change, the world of online search and social…

“The only things certain in life are death and taxes” - Ben Franklin

Let’s add one more thing to this quote…CHANGE. Change is inevitable, and speaking of change, the world of online search and social media changes almost daily, just as the global stock markets do...

...These kinds of changes happen often and can be difficult to stay on top of because they happen so quickly. Should you completely change your strategy to try and keep up? You will need to adjust your strategy from time to time depending on what has changed, but ultimately it is best to focus on what you can control. In many cases, these changes in the online marketing and social media environment are going to be out of your control and you’ll want to be careful about investing in a major overhaul of your strategy unless it’s warranted. In most cases, making small adjustments can do wonders. However, the best strategy is to focus on what you can control.