Facebook Compliance: Part 3

If you missed Part 1 and Part 2 of this series, they covered compliance for most basic operations on Facebook, plus the compliance rules surrounding being part of a “Group”. This article will finish by addressing some of the more advanced, or less used options that Facebook provides for engaging with your clients.

Applications: Facebook offers many 3^rd party applications, or “apps” that can be added on to your Facebook page.

• Status: Action
• Recommendation: Because of the number of them, and how quickly new ones are created, I would recommend blocking the use of apps.

Post a Video: Video is a great way to interact with your clients, and tends to be a popular form of content on Facebook. As long as the content falls within the FINRA/SEC content rules, video should not be a compliance problem.

Firms may want to consider producing guidelines as to the acceptable use of Video.

• Status: Interactive
• Recommendation: Archive and Post-Review

Watch a Video: Does not directly create a compliance issue.

• Status: Action
• Recommendation: Allow

Posting a Photo: As with videos, firms may want to consider creating an “acceptable use” guideline and training program for their employees concerning the posting of photographs. Otherwise there should not be a direct compliance issue over the use of photos.

• Status: Interactive
• Recommendation: Allow

View Photos: No compliance concerns with viewing of photos.

• Status: Interactive
• Recommendation: Allow

Photo Tagging: is the process of identifying, and “tagging”, the people that are in the photo.

• Status: Action
• Recommendation: Allow

Creating an Event: Page Users and Administrators can “create an event” and send invitations out to other connected users.

• Status: Interaction
• Recommendation: Allow

Accepting Event Invitations: There are no direct compliance concerns connected with accepting an Event Invitation.

• Status: Action
• Recommendation: Allow. Participants are able to leave comments on event pages - these should be archive and post-reviewed.

Creating a Facebook Ad: Facebook allows users to run ads that show up in the right hand margin of other user’s Facebook pages. The ads can be highly targeted, and work on a “pay-per-click” model.

• Status: Static
• Recommendation: Pre-review and Archive

That should cover compliance concerns regarding the use of Facebook. Each of these settings can be customized with Smarsh’s Compliance Solution.

As always, your comments and questions are welcomed and appreciated. Thanks for reading.

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