Why we must connect & share knowledge with each other.

Collectively, across our industry, we can shift consumer perception on how interaction with financial services companies is changing. It is a win for company X if their competitors participate effectively in social media, as consumers "comparison shop" and we must create a "new normal" -- and near automatic way of interacting vs pockets of effectiveness. I'm happy when I see other companies doing great things, as that means consumer perception of our industry evolves for the better -- which helps everyone.